| This service is for businesses
that have short sales cycles and may also operate with the strategy
of high volume low margins. A Variable Fee Advertisement
service, such as this, is effectively the best product for the
business model. The advertisement placement offers a low fee,
customer-specific display-frequency, and bills fees in proportion to
the frequency of exposure - effectively per impression per
site-visitor per visit In general, this service is particularly suited to business that must create an impression in the customers mind to motivate almost immediate purchase. Advertisement expenses therefore are generated by such sales over short periods of time, hence effectively focusing on customer exposure frequency. |